Littlewoods ad - stereotypical or storm in a teacup?

31/3/2014

This is the Littlewoods advert that has caused so much controvery. Please have a look at the advert and leave your opinion in the comments section.

Is it stereotypical?
Is it sexist?
Does it portray women as housewives who measure their success by how successful their husband is?
Or is the debate a bridge too far?
Are people going overboard?

15 Comments

Carla Keating

31/3/2014 03:46:32

This advertisement should be banned , it's making woman come across as if they don't work and sit at home all day minding their children and looking after their 'handsome' husbands.What this ad is trying to betray is that woman measure their success by their fancy home's gorgeous kids and handsome husband . The company itself is in a win win situation here because their on-line store is being advertised , this is probably what they wanted.

Evan

31/3/2014 03:46:33

I think it is a storm in a teacup. The ad was made like that on purpose. It's not saying that all women are like that, it's just using a certain type of woman to sell their product.

Not every woman is like the women in the ad. However some women are like her and at an event like a class reunion, they want to show off and feel like the most successful person.

Killian Shevlin

31/3/2014 03:47:33

Yes in my opinion viewers have the right to be outraged with the latest of little woods advertisements to be aired on tv. The ad believed the achievements of women are mainly portrayed by their husbands job, size of their house etc. Not by their own self worth and both past and present achievements. This ad gives the wrong idea to the portraits of women, supposedly being more about the husband and other parts of the woman's life rather the herself. This ad is not been made this way by mistake. This ad has been made as such with these steriotypical comments and judgments to give publicity to this online store. Although a wrongful way to publicise a shop or product, this is an evermore present add on topre recent advertisements and I'm my opinion is very wrong and shouldn't be seen in today's world of advertising

David

31/3/2014 03:48:07

Yes I think this ad is offensive in the way that it portrays women as people who only care about status that is measured by the success of their husband or how the kids look.

Maybe they did this on purpose - there is no such thing as bad publicity.

Kevin

31/3/2014 03:49:46

This ad is stereotypical because the woman is going on about how good her life is but it's probably not that good. Littlewoods just want people to talk about the ad.

Aine O'Neill

31/3/2014 03:51:35

Yeah this advertisement is stereotypical.It's sexist towards women showing that they live off their husbands it doesn't mention anything about their jobs.Also in every Little Woods advertisements the person who designs the house or dresses the consumer is alway a women never a man. I think they made this advertisement sexist on purpose so that they would get publicity and free advertisement by word of mouth.

Emma

31/3/2014 03:52:25

I think people are going overboard. I think that the woman might have a job but she doesn't want to spend her night talking about work. She wants to show her friends how happy her life is at home.

Leigh Carolan

31/3/2014 03:53:12

In my opinion, this ad does portray women, in a sense, as judging their success by material gains from their husband, or by exactly how successful their husband is. The ad is certainly sexist and quite stereotypical, so the viewers do have a reason to be angry, but it shouldn't be as controversial as it has been. Women who have watched this, in my opinion, might have overreacted slightly, but that's not to say Little Woods Ireland haven't over stepped the line.

Nathan

31/3/2014 03:54:27

I think this advert was made to be sexist to grab the attention of the public so that Littlewoods would get more advertising. I think the ad should be removed due to the fact that people should be judged not by what they have but by who they are.

Nicole

31/3/2014 03:55:35

I think they should make a new ad that is more about the products they sell. I also think they should definitely cancel the ad.

Aine Lynch

31/3/2014 03:56:32

In my opinion, I don't think the add is stereotypical or sexist. It is a way for Littlewoods to show off their products eg.-her husbands clothes, her kids clothes and the furniture in her home. No one wants to see pictures of her sitting at her desk doing work, so instead she shows pictures of her family and home. I think that people complaining are just making a fuss over nothing. Although I don't think Littlewoods care as any publicity is good publicity.

Killian Shevlin

31/3/2014 03:57:08

In my opinion bowers have the right to be outraged by the latest advertisement aired by little woods. This ad portrays women's success as determined by her husbands job, size of house etc. This wrongly shows the portraits of women, showing them as more concerned by their partners achievements rather than their own past and present achievements. Also, this ad has not been made this way by accident. Little woods have added these steriotypical comments and judgements to promote the business, getting people talking about these controversial statements to promote the online company. This trend is ever present in today's advertising market and I believe it is wrong and should be stopped

Stephanie

31/3/2014 03:57:20

I don't think this ad is stereotypical or sexist. There is nothing wrong with a woman telling her friends about her life and family. I think people are going a bit too far with this.

I also think that people are looking for an excuse to give out about it. There are ads out there that are much more sexist and stereotypical. I wouldn't put this ad into that category.

Omo

31/3/2014 04:00:19

I don't find anything wrong with this ad. I think it's realistic and is reflective of what actually happens when women go out with friends. I don't see any sexism. I think women are very proud of their husbands and value their children as the most important things oin their lives so why wouldn't they want to show them off?

I don't see how this ad could be stereotypical either. It is not saying that all women do is go to gatherings with their friends. That's not what this ad is trying to portray.

Killian Shevlin

31/3/2014 13:31:12

Yes I do believe that viewers have the right to be upset at the latest addition to littlewoods advertisements. In this ad, the women is portrayed to be more concerned with showing off her achievements in life by her husband, size of her house and her children, rather than he own past and present achievements. This gives the portrait of women a bad look and so has caused some outbursts. Yet this as has not been made with these controversially steriotypical judgments by mistake, these have been placed in the add to the company's publicity, as "no publicity is bad publicity" and this companies knows it will get large amounts of publicity with this steriotypical advert

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Littlewoods ad - stereotypical or storm in a teacup?

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